Famous TV characters created by Jim Henson in the 1950s, the Muppets are the new “family ambassadors” for New York City. The characters were already seen at a press conference held in Manhattan earlier this week.
This is a new idea for drawing visitors to the famous city, and the mayor sad that he hopes this campaign will help New York reach a target of attracting 55 million visitors annually by 2015.
Michael R Bloomberg, the mayor, already posed for photos with the “family ambassadors” including Kermit the Frog, Miss Piggy, Gonzo the Great and Pepe the King Prawn. He said that “we are proud to enlist the help of key family experts the Muppets to promote the five boroughs domestically and abroad”.
Located on one of the world’s largest natural harbors, New York City is a center from many important points of view, including international diplomacy, fashion, research, technology, education etc.
The Muppets are famous characters loved by people from all over the world so, in a creative and sustained campaign, they could raise awareness for different activities and places and attract visitors.
I’m in fact really curious as to how this campaign will unfold. Its purpose is to attract more families to New York City – and yes, a famous family can have fun and be involved in various activities meant to tempt visitors to come to NYC in order to try them too!
“Appealing to fans of all ages across the globe, the Muppets will highlight what they love about the five boroughs and illustrate why New York City is the perfect place for families to visit”, said George Fertitta, of the tourism promotion organisation, NYC & Company.