Converged Media for Travel Brands Marketing Success [Infographic]

Marketing is one domain where you have to constantly research what it is new and how you can integrate that in your strategies in order to reach – and maybe even go beyond – your goals. As I work in marketing and public relations and have clients worldwide, I always check to see what I could do next that will benefit my clients – and I have to say that the first infographic released in Romania was for a client of mine 😉 Yes, I am really proud of that. But let’s get back to converged media and today’s infographic.

Travel brands have a lot of strategies and activities/tactics they can use in order to gain maximum exposure and reach their target. They have to select the most suitable activities that will bring the highest ROI and provide the desired level of awareness.

I saw an infographic today by I&I Travel Media that I find to be interesting and useful and that I am presenting below – 2 clicks on the infographic for a larger view.

According to the official presentation of the infographic,

“The purpose of this graphic is to sketch out how each digital channel interacts with each other, at what phase of the consumer purchase process, and how content can be tactically deployed within the wider inbound marketing strategy to maximise outcomes and ROI.”


The role of converged media in the travel marketing funnel from I&I Travel Media

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I’m offering public relations, communications and image counseling in everyday life and I have a PR agency – PRwave INTERNATIONAL. I am passionate about reading, blogging (I also have a blog in Romanian) and traveling. Follow me on Twitter - @violetaloredana (Romanian) and @TravelMoments.

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