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Maybe you remember KLM’s social media campaign (or image campaign) from April 2011, a campaign that aimed to cover an entire aircraft with faces of fans from its Facebook page. (see the news here)
Now, it’s Melia International’s turn to launch an interesting social media campaign. The idea is simple: there is a special website launched where people (Facebook fans) are invited to tell them their dreams. The company says that a room will be decorated “with a mural based on the best submissions.
The groups’ seven brands will promote the campaign via their Facebook pages over the next 10 days.” (source)
What do you think of this idea? Would you like to stay in that room? To have your message there, on the wall of a bedroom?